Content Guidelines

Essential info on our in-house writing style, communications guidelines, and related preferences, plus guidelines for UX & UI writing and content for digital products.

General content

Writing for Teamshares

Writing and Communicating for Teamshares

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UX & UI Writing

These are some guidelines specific to writing in our digital products and interfaces. More coming soon!

Capitalization

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Do always use sentence case
Do use the all caps typography style ts-subheading when appropriate

Don’t

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Don’t use title case for UI copy
Don’t use all caps for UI copy when using a type style that is not ts-subheading

Quotation marks & apostrophes

“Welcome,” he said. “I’m so happy you’re here.”

Do always use HTML entities to display the “curly” apostrophe —> ’ (’) and quotation marks -> “ and ” (“ and ”)

Don’t

"Welcome," he said. "I'm so happy you're here."

Don’t use straight apostrophes and quotes